SEO- Is it a Rocket Science?

Business owners are breaking their heads to decide on the role of SEO in their marketing initiatives to cope up with growing global competitions. Some of the questions are:

• Why do I need to add additional item in the marketing budget?

• Do I need to strengthen existing marketing team which is already trying to dominate?

How important is Google search or Yahoo search?

Simple answer: Customer base that relies on the internet is growing day by day. A decade ago, people laughed while hearing the idea of selling cars online. Now, before spending on a car, a major portion of auto buyers are doing research on makes and models of the car and they want to know whether the car dealers are reliable. So it has become unavoidable to study on the impact of online presence of auto manufacturers as well as their dealers.

Branding, improving reliability, reputation management, generating leads for current and future business, converting the leads to sales and getting customer feedback for improvements are the key areas where SEO can help.

No business is ready to take any chance to miss any sales in the roller coaster economy.

What is SEO and Who Can Do The Job?

In simple terms, SEO is a set of guidelines that designers and content writers need to follow while uploading any content on the web site. If similar businesses are operating in the same location, every business will try to differentiate itself by offering specials to encourage customers to visit their business. In the same way, effective SEO is required to attract customers to visit the website. If brand value is already established over a period of time, there is no need to worry about loyal customers who love the brand. To improve business and to bring new customers, SEO is required.

Customer behavior will be different when they find the business in the first few places of Google or Yahoo or Bing search and the business that they find in the 2nd or 3rd page.

Then next question that automatically arises is: How to get the first place in Google Search?

In order to stay ahead in the competition and to display the website in the first page of search engine results, we need to understand the algorithm used by popular search engines like Google and Bing.

SEO must be applied starting from domain name selection, location of hosting, content, technology, maintenance and promotion of the website.

Growing popularity of Social media plays a vital role in current SEO operations. Old saying of “No news is good news” will not work anymore. We need to step in the viral world to spread positive messages about the company and product and this social marketing must be started as soon as possible. Age of news, domain, posting etc., all influence the SERP results.

Before getting into the floor of car dealership, a major percentage of potential buyers are researching the cars on the internet which motivated the car companies to concentrate more on achieving internet popularity. For such businesses that care more on the internet visibility, websites are not their private property anymore. Before doing any update, technology migration, content changes etc. search engine rules must be given importance right from their design stage. The website SEO techniques must reflect the changes in the algorithm of major search engines.

In a nutshell, SEO is a set of guidelines in practice that must be followed to get the website indexed and approved by different search engines.

-Krish Govindaraj

SEO/SEM Manager – EGrove Systems Corp

Krish Govindaraj is an experienced SEO/SEM Consultant. If you have any questions, you may reach him at gmk1567@gmail.com.

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