This is the era of smartphones. Everybody from students to professionals owns a smartphone. In just a few years mobile traffic will certainly exceed desktop traffic. Nowadays most of the customers expect a cohesive mobile experience and this expectation will soon turn into demand. If you don’t offer mobile eCommerce then the customers will move to another provider instead.
If you do not have a mobile friendly site for your business yet, then you are missing out a fair amount of sales. By offering a unique experience to people who visit your site on a mobile device, such as iPhone or Android phones, you can stand apart from your competitors. This strongly emphasizes the fact that your store or site can be accessed anytime, anywhere.
Why Mobile eCommerce is important?
The main objective of a mobile ecommerce solution is to make the best use of the limited screen space and encourage quick purchases on the go. The other benefits of using mobile eCommerce are:
Time Efficient: Mobile eCommerce helps your user to easily find the product without having to wait until a desktop or a laptop loads. Just a few simple steps are required for him him/her to shop through eCommerce sites from anywhere.
Shopping Experience: Most of the customers don’t want to waste their time in their shopping process. 57% of them leave a site if they have to wait longer than three seconds for a page to load. By using advanced features in m-commerce, you can provide a fast, smooth and the best shopping experience to your customers.
Convenience: Most people use eCommerce because of its convenience. As it enables them to shop through their phones.
According to a study, 73% of Smartphone users engage with loyalty programs through their mobile devices. Also, 91% of Smartphone users download the loyalty program apps increasing consumer enrollment.
Most of the shoppers wish to visit the store or to do more business with the company which provides mobile apps and discounts or rewards for their loyalty and purchase they made. A loyalty program is a simple and powerful program that allows the merchant to offer rewards and discounts to the customers to increase their loyalty.
Developing a mobile app for a business, it’s a difficult task. Hire some professional development team to create an app for your business. Several mobile apps are available on the Internet. Based on the business requirement, you can choose a suitable app to manage your loyal customers.
Develop or buy a mobile app for your business and allow your loyal customers to download this app in their Smartphones. Once your customers downloaded this app in their phones, you can send alerts or notifications about your store offers, discounts, information about your business events, deals, and rewards directly to their phones. By hiring the professional and dedicated mobile development service provider you can take your business to a higher level and maximize the productivity.