Search Engine Marketing Strategist – SEMS202402018

Date Posted: 02/13/2024 Job Code: SEMS202402018

Job Responsibilities:

• Work in in Agile/ SCRUM based projects and collaborate with client, developers, business analysts and stakeholders to understand project SEO and Digital Marketing requirements.
• Gather software project requirements, digital marketing requirements, target audiences, marketing scope from customers, project stakeholders. Collaborate with project architect, product owner, testers, developers etc.
• Setup up analytics tools for tracking visitors’ behaviors and other tracking information.
• Analyze website and other related online data to track trends, usage metrics, market data, customer data and competitor data.
• Analyze and identify the Key Performance Indicators (KPIs) and other key metrics from digital campaigns for client website projects.
• Gather, analyze and research the market, analyze web metrics using tools like Google Webmaster tools, Google Analytics, and other analytics software tools.
• Develop and implement internet search engine optimization strategy, continuous analysis, watching competitors – their performance and strategies, analyzing search engine patterns, performing keyword research, advising keyword placements in websites etc.
• Implement advertising and other online marketing campaigns and work with creative designers, software engineers & programmers.
• Work on on-page optimization like H-tags, images, Text structure and formatting, keyword mapping, keywords etc. 

Technical Skills : Google Analytics, Google Search Console, Performance analysis, Website audit, Google Ads (formerly Google AdWords), Bing Ads, and social media advertising platforms, PPC bid management tools, WordPress, Drupal and reporting tools

Requirements:

• 5+ years of relevant experience
• Must possess a Bachelor’s degree in Computer Science/ Computer Engineering/Software Engineering/Computer Applications/ Information Technology/ Information Systems/ Electrical or Electronics/ Mathematics or related field or equivalent degree.
• Travel may be required.

​Salary: $57,000/year

Location: East Brunswick, NJ

Submit resume to: usitcareers@egrovesys.com