The success of any business widely depends on the customers. The number of repeat purchases made by customers’ shows that’s how they like your products, services, and brand. This will attract many new customers towards the business. If you make your existing customers happy then you can easily increase new customers to your business.
70% of buying experiences are based on how the customer feels they are being treated – McKinsey.
There a million ways are followed by business owners to make their customers feel happy. But some ways give the expected result and some may not. By choosing the best and effective way for your business, you can attract more customers. If you are getting more customers, you can get more sales; and if you get more sales, you can easily increase the growth of your business.
As you know that every business has its own loyal customers. A loyal customer is one who makes regular repeat purchases, refers others, and purchases across product and service lines. These loyal customers are like a powerful marketing tool. They help to increase the growth of the business by visiting the particular store regularly and purchase more products from it. If the business owner fails to follow these customers, then he will have to face a big loss in his business productivity.
According to a survey, 32% of shoppers said their loyalty to a favorite retailer has increased over the last year and 23% said it was because of a loyalty program.
Most of the value seeking customers wish to visit the store which offers a mobile loyalty program for their purchases. Through loyalty program, you can offer rewards, discounts, and gifts to your loyal customers in order to increase their loyalty. This inspires them to make more purchases in the store. The following 5 reasons will help you to run a successful business in this competitive business world.
Drive Activity and Increase Revenue: Mobile loyalty program gives a valuable reason to customers to purchase more products in the store. By offering rewards for the purchases made by customers, you can encourage them to visit your store again and again. It brings exciting among them and build a strong and healthy relationship with your business.
Increase Customer Satisfaction: Most of the successful businesses are run by satisfying the customers in an efficient manner. Customer satisfaction plays an important role both the success and failure of the business. The mobile loyalty program provides the best experience to the customers by offering gifts and discounts based on customers’ purchases.
Easy to Manage: Providing rewards based on the customer purchase trends is a common problem facing by many business owners. If you choose a perfect mobile loyalty app, you can manage your customers in an effective way. That means, you can create separate customer groups based on their purchase, age, etc.
Eliminate Punch Cards: Most of the customers don’t want to fill their wallets with plastic or punch cards. They need an innovative way to redeem their reward points. By using a single and elegant app you can offer more benefits to your customers. This will boost them to share about your shop to others.
Track Customers: The best mobile loyalty app will help you to easily track the performance of your customers in your business. It also helps you to find how customers are interacting with your loyalty program, accurate details on how many times a client (or a group) has used their coupons & deals that have been redeemed, and the of number of coupons and deals used.
Keep your customers happy and boost your business sales by using an excellent app for your business. The mobile loyalty app will increase your existing customer retention and also attract new customers.