Online shoppers are willing to shop at stores installed with secured payment gateways. Customers are more worried to click on checkout on sites functioning with unsafe gateways. If you are the owner of an online shop, you should know the importance of processing the online transactions across the network. To be frank, more customers are not aware of secured payment methods. 40% of customers do not know what happens the moment they click on checkout and how does the amount gets deposited into the store owner’s account.
Payment Gateway Integration in any eCommerce store handles the processing of each transaction made by the customer for purchasing a product. Acts as a communicator between the customer and the merchant in transmitting the sensitive data. Payment methods as PayPal, First Data, American Express, PayPal Pro Plus, eWay Payments, Authorize. Net, GSPay which are quite safe can be easily installed on any Prestashop store for attracting more customers to shop at your store frequently. One of the reliable and compatible open source eCommerce software in adding new functions for promoting your store development. Installed in millions and millions of shopping cart, site owners have benefitted and earned more profit with the existence of such valuable software. You can add multiple payment gateways in your store for providing a flexible shopping environment to your customers.
How does a Payment Gateway Work in any eCommerce store?
The core functionality of a payment gateway in any eCommerce store is processing the credit card details of the customer. Normally in any online shopping cart, the customer lands on your webstore, by having a quick glance at the list of products sold in your store, adds the product to the shopping cart and clicks on checkout. By clicking on checkout, the customer chooses the payment method on his own interest to proceed with the payment. On clicking the payment method, customer enters the credit card information and clicks on submit order. The moment the order is submitted, the payment gateway accepts the credit card details, checks and validates the payment and sends the processed data to the merchant account. Hire developers from reputed organization in delivering Prestashop Development Services at minimal rates for integrating such powerful and secured gateways into your store.
Requirements to receive the processed transactions from the payment gateway
Store owners should possess a merchant account from the respective payment gateway in receiving the processed payment transactions. Merchant accounts are directly connected with the payment gateway. Acts as a connector between the merchant’s online store and the bank for sending and receiving data without any misconceptions.
Benefits of integrating secured Payment Gateways
- Allows your customer to stay on your site and checkout without redirecting to the payment page.
- You can offer a secured and seamless checkout to your customer.
- Accepts processing of all credit card payments.
- Easily tracks or traces out the fraudulent customer purchasing product on stores with the help of false credit card information.
- Store owners will be provided the authority in configuring the processed transactions as “Authorize & Capture”, “Authorize Only & Capture Later”, “Void/Cancel”, “Refund” as per his own intention.