Millions of people today use their smartphones to connect with the world. Instead of using a laptop or a computer, many prefer to just surf the net on the go. Smartphones and tablets are the technology of the present and it is only going to improve and become more efficient in the future.

The Statistics

Did you know that according to statistics about mobile usage, it was identified that over half of the internet users globally have now made their smartphone their prime device to surf the World Wide Web? In 2013, mobile applications alone generated revenues of $26 billion which is a 70% increase compared with the statistics from 2012.

Ericsson, which is a Swedish communications company providing mass communication services, estimated that subscriptions for mobile phone usage will exponentially increase to 9.3 billion by 2019. And smartphones will account for 5.6 billion of these subscriptions. It is also estimated that the smartphone traffic will grow up to 10 times between 2014 and 2019.

Another study discovered that about 91% of all US citizens always keep their smartphones and tablets on hand all the time, as in literally 24/7! Many speculate that traditional brick and mortar companies also stand to lose a lot in revenue if they don’t switch to mobile services. Not having a mobile website is as damaging as keeping the store closed for 7 days. About 61% of online shoppers admit to having a good knowledge pertaining to brands that have mobile optimized websites.

The Simpler the Better

Since the beginning of online shopping, the number-one thing tech companies realized is the fact that it is imperative to make things easy for the general public. And when you talk about mobile shopping and mobile site optimization, nothing is truer. It is important to realize that there are many things that have changed over the past decade. The days when consumers faced extreme frustration because of the size of the screen and awkward typing because of cluttered information, are long gone.

But that’s all thanks to brands investing in developing highly optimized and a mobile friendly website. They are placing more emphasis on design and providing an overall smooth shopping experience. You see, all consumers desire is nothing but simplicity, ingenuity, but simplicity nonetheless. What they want is to click on one item and buy it the very next second. So, when they don’t get their way, they scram, and fast.

Mobile websites which are have calls to action, great content and a touch of flamboyance attract more customers. The point is to provide your customers what they want, not what you want from them. Consumers these days are more responsive towards online mobile marketing in comparison to other forms of product promotion. Did you know that an average person takes around 90 minutes to respond to an email, and 90 seconds to respond to a text?

Invest in a profitable future, invest in brilliance and simplicity. The past, as you know it, is gone. All that is left is to move towards the future of online retailing and marketing.

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