Do you have website content that is not performing well? It might be high time to refresh and boost them. Learn how you can improve the existing content with the help of Google Analytics.
Websites tend to significantly rely on top-quality content for bridging the gap between businesses and end-users. However, not all content is going to generate the same results for your business. Our post aims at explaining how to improve the overall performance of an under-performing content for your website.
How to Use Google Analytics to Track Under-performing Content?
Google Analytics is the go-to analytical package for most of the digital advertising experts. This is because of the omnipresent nature of the tool and its global familiarity for both business & content marketing purposes. Moreover, it is also available for free for most cases –unless you would opt for some high-end enterprise-level solution.
Google Analytics also serves to be a leading choice as it involves other Google-based products like on-page SEO as well as data insights including Trends, Google Search Console, and so more.
Practical Demo of Google Analytics
For optimized content performance, most experts prefer using Behavior reports in Google Analytics (GA). The given set of reports allow what your visitors are capable of doing on the website. Specifically, the given GA reports will also tell what specific pages people tend to visit and what specific actions they are going to take while visiting the website. To start with, it is vital to ensure the top-level, aggregate view of the website content.
This makes the overall process fast as well as simple to decide wherein you should focus your overall time & energy while accelerating the process in an efficient manner. You can observe content groups like:
- Home page
- Other subfolders on the website including Social Media, Content Marketing, and others
Read also :-What is Localized content and how can we use it
Importance of Google Analytics in Content Marketing
Google Analytics serves to be a vital tool that helps in transforming big data into respective actionable steps. Moreover, it is also available for marketers easily at no major costs. In fact, it serves to be one of the easiest tools out there to navigate –especially with respect to its reporting options.
Analytics is known to collect huge volumes of vital data about the brand as well as the target audience. It also allows you to determine how well the specific content strategy of your brand is performing while identifying specific areas that need to be improved. By learning the interpretation of data stored in Google Analytics, you can look forward to making well-informed decisions as well as improving marketing strategies across the website.
There is no denying the fact that Google Analytics also helps in providing answers to some relevant questions about the respective marketing efforts. Some of these are:
- Is the current marketing strategy effective?
- Our marketing efforts of my business delivering positive returns?
- Which specific areas are producing the greatest returns for my business?
- What type of content remains the most effective at increasing traffic and converting leads?
- What current trends or keywords inform the existing content strategy?
- Is my content marketing strategy improving?
Establishing the Goals
Google Analytics helps in providing several tools for measuring the overall effectiveness of your content marketing strategy. A goal helps in measuring how well the content marketing strategy can fulfil the respective objectives. It represents a proper conversion or some fulfilled action. Once the visitors would classify some action as your goal, Google Analytics helps in counting the same as conversion. Therefore, you can make use of Google Analytics for improved content optimization.