by EGS | Jun 15, 2022 | Digital Marketing, Enterprise Application Development, Search Engine Marketing
If you are a retailer, the chances are that you might have already heard about the birthday month marketing campaign. As a marketing strategy, it is not something new. It can drive huge repeat sales each month if you know to utilize it properly. Birthday month...
by EGS | Jun 7, 2022 | Business, Digital Marketing, Search Engine Optimization
Schema markup provides richer results on search engines. When a visitor types in the relevant keyword in the search bar and clicks on ‘search,’ the results display the relevant web pages. With schema markup, the results are better and more relevant....
by EGS | May 31, 2022 | Business, Digital Marketing, software
If you keep tabs on the major happenings of the tech industry, you might have got a hint about the hidden need for personalized and secure ads. Although individualized marketing was in hype even a few years ago, the focus is shifting toward group targeting. To shield...
by EGS | May 25, 2022 | Business, Digital Marketing
Since inception, Google has made a name for itself in almost all spheres. Starting from software, search engine, and many more, Google can be rightfully termed as the big daddy of all conglomerates. However, there is a new trend that the company is up to for the past...
by EGS | May 9, 2022 | Digital Marketing, Search Engine Marketing, Web Development
Google Adwords PPC campaign is an important digital marketing activity. The mechanism of its working goes like this. The business puts ads on the website, and the visitors click these. For every ad clicked, the business pays an agreed amount to Google. Everything...
by EGS | Apr 19, 2021 | Digital Marketing
If you want to advertise the products and services provided by your company without making extensive investments, consider advertising on various social media platforms, such as Instagram. This platform is ideal for eCommerce brands to display the products or services...
