Search Engine optimization has changed vastly during the past few years. A number of SEO strategies and tactics that are used for efficient performance earlier are no longer considered as acceptable and safe, because Google making more than 500 algorithms updates every year. Moreover, the mobile search is expected to replace the desktop search in future. With all these changes to occur in the SEO space, the website domain also makes efforts to grow in terms of size, latest technology, design, visitors and user friendliness.
Apart from these, high competition has become intense with innovative strategies to attain search engine visibility. Optimizing a website using diverse SEO Softwares to tackle the changing scenario has been a real challenge. While following the basic SEO guidelines, On Page and Off Page strategies are still important- a sustainable growth from organic search can only be achieved by following some strategies that go beyond the basic tactics.
What is an SEO tool?
SEO tools find wider usage in online commerce websites to ensure keyword density, proper back links, competitor analysis, ranking in searching engines etc. It is software that can be accessed and to get the desired results.
List of SEO softwares
If you are putting earnest effort to get your website ranked high in the search engine, the first thing you need to do is find affordable SEO tools that suits your purpose. These affordable SEO tools can be used to improve your search engines, identify optimum keywords and many more.
Some of the SEO tools are:
- SEO Analytics Tools
- Backlink Checker
- Keyword Density
- Search Engine Position Checker
- Website Rank Checkers
- Compete Ranking Checker
- Meta Tag Extractor
- HTML Optimizer
Growth of SEO tools usage in 2013 to 2015
According to a study, the usage of SEO tools in the years 2013 to 2015 witnessed a progress mainly due to the onset of eCommerce platforms across the world slowly replacing the offline shopping practice. Also, the findings revealed the fact that in the year 2015, mobile searches will surpass desktop searches in terms of volume, due to the onset of m-commerce software that overtook the eCommerce marketing facilities. Also in the year 2016, the study predicts that mobile searches will increase by 32% than desktop searches by users. Alongside the enhancement in mobile searches, the growth in the usage of SEO tools has also witnessed significant change.
When it comes to search results, Google has given a high priority on not just offering the best results, but offering the best user experience for their searches as well. So, in future, Google’s logical step in ranking yardstick will be mobile friendly search.
The use of enterprise SEO analytics tool is highly important for websites make it visible in the market and drive more traffic flow. With the advancement in technology year after year, the SEO strategies, also finds modifications and hence, and it is imperative that you must stay tuned to the year-wise SEO trend and changes in SEO tactics to improve your site functionality.