Web Designing and Website Promotion are two important things, but are quite different in their role in making a site successful. Even if you are able to build your site very dynamic, but lacking in web site promotion efforts, it will fail to get ample traffic flow and more revenue. An efficiently created site is one that can generate good revenue and more traffic and for this, your site should appear on the top of the Google SERP through using Search Engine Optimization technique.
The importance of using Search Engine Optimization technique
SEO involves searching apt keywords that are used by users to search related products or services offered by the website. For site promotion, your site content must contain the relevant keywords for your site to appear in SERP.
In addition, you can optimize your site using Meta tags & descriptions. The Meta tags & descriptions that are related to the keywords are necessary for the on page optimization of a website.
Some of the SEO techniques used for Site Optimization
Competitive Analysis Tool
A widely used SEO technique is competitive analysis tool. Through using the Keyword Research Tools, you can get a list of keywords that you will be using in your website. Now, enter these keywords into many search engines. The top websites listed in the organic links that appear on the SERP are that of your competitors.
Once you have got the list of your competitors, you can use the Competitive Analysis Software tools. Through using these SEO Analysis Tool, you’ll get comparison data report of your site versus your competitors in areas such as traffic, backlinks, and coverage.
Site Audit Report
This also gives you information on a broken link which means a link that, instead of connecting a visitor to a website, relays an error message to the user. So the On Page Site Audit Report can reveal how well your site links are working and can identify those links that may require correction.
Website auditing can also examine other things, in addition to broken links. These include ease of searching for a site, the information currently displayed, and user navigability. The On-Page Site Audit Report precisely indicates these and other factors that help web designers to make corrective steps wherever needed.
Search Engine Optimization is a process of employing strategies to enhance the visibility of a website in search engines. When a website becomes more visible to the search engine, its placement within the SERP for relevant keywords will get increased; which in turn leads to more traffic flow to the website. More traffic to your site means more sales; therefore, it is evident why most of the businesses think of using Search Engine Optimization technique as an integral part of their routine business process.