Christmas Holiday Ecommerce Checklist: What Your Website Must Have to Convert Shoppers

Christmas Holiday Ecommerce Checklist: What Your Website Must Have to Convert Shoppers

In the case of small businesses, the most crucial period of the year with regard to the growth of ecommerce is during the Christmas holiday season. Shoppers come with high intent, low patience and an unlimited amount of alternatives at the touch of a button. Even the...
Why Color Contrast and Font Choices Matter More Than You Think in E-Commerce

Why Color Contrast and Font Choices Matter More Than You Think in E-Commerce

The aesthetic of an e-commerce site: its colors and fonts, is more than surface-level decoration. People make judgments of a product within seconds, and color contributes significantly to this judgment. When the stakes are higher with e-commerce, as any click or...