Magento 2.0 has got plenty of attention since its release for Enterprise and Community Editions in late 2015. The new release got much attention in the Magento community. Approximately 30% of all eCommerce sites are built on the Magento platform. Experts expect the number of Magento 2.0 eCommerce sites to shoot rapidly as Magento 1.0 is slowly being phased out. The growth couples Magento 1.0 eCommerce sites that upgrade to Magento 2.0 and new eCommerce websites that transition to Magento 2.0 in search of a better platform.
The success of any technology platform depends on several factors. Some of these factors will favor developers, businesses, and end-users. However, Magento 2.0 is pretty much for everyone. These are the reasons for the popularity of Magento 2.0.
Performance and Page Load Time
Just a few hundred milliseconds of wait in query processing has the ability to thwart any eCommerce site’s potential to convert visitors into paying customers. Magento is a winner when it comes to processing user requests. Tests conducted by different expert developers show that Magento 2.0 is a fast and effective framework. Unlike the Magento 1.0 that did not have favorable reputation regarding page load times, Magento 2.0 is the upgrade that the users have been waiting for.
Magento is open source, and the latest version allows the developers to explore many new features to build new and highly unique user experiences. Developers can also add specialized back-end workflows to meet specific business needs. With Magento 2.0, you can dictate how your eCommerce website will look like and also perform.
Customer experience is one of the main benefits of Magento 2.0. This new platform has addressed the customers’ demand for an engaging, and personalized experience. Users are capable of accessing the website through any device without difficulties. Through the Magento 2.0, you can build a responsive website that is friendly to different devices with different screen resolutions.
Custom checkout process
Magento 2.0 has a checkout process that is extremely streamlined making it a lot easier and faster for customers to navigate from cart to completed order. The checkout process is very customizable and only needs few steps and customer details. Reduced checkout time equates to reduced abandoned carts.
Improved admin panel
Magento 2.0 has a new admin interface that has been designed to assist in reducing the time needed to manage an eCommerce site. With this new version of Magento, site administrators can easily sort out products with high product import capabilities. Making changes is as simple as editing an Excel worksheet.
Lumo, Magento’s default theme is a huge improvement as compared to the predecessor, Magento 1.0. The fresh typography, mobile-friendly images are very eye-catching, and this is useful to developers when creating a user interface.
Compatibility with many platforms
The latest version of Magento – Magento 2.0 is built to support different platforms and technologies including Jquery, HTML5, Apache 2.2, CSS3, and Require JS. Through the Visual Design Editor, developers can easily make modifications to the blocks and containers of the website via the admin interface.
Add to cart response time
In the earlier version of Magento, customers complained of unusually longer times to add products to carts. Slow internet speeds made this a serious concern to some customers. However, in the Magento 2.0, customers can add products to cart easily and quickly.
Multi-language and currency
Businesses can expand their market reach to different territories irrespective of the barriers relating to a disparity in currency, language, or tax calculation thanks to Magento 2.0 eCommerce web development solution.
Reporting and analytics
Magento 2 has inbuilt support for Google Tag Manager and Google Analytics that can help businesses keep track of the performances of their eCommerce sites. This can help them identify and rectify any problems with website traffic, Internet visibility, and user hold times.
Choosing Magento development services
Magento is very different from most of the PHP-based eCommerce platforms. It is also not similar to non-eCommere frameworks like Joomla, WordPress, and Drupal. Business owners trying to improve their eCommerce websites or build brand new sites can opt for Magento development service from an expert developer. You need a reputable company or freelancer who is knowledgeable in Magento development to ensure that you get value for your money.
So many retailers are not sure of the Magento web development to use. Seeking referrals is a good way to start the search for reliable Magento web development. In order to choose the right Magento development services to suit all your requirements, take your time and figure out what you expect from your website. Make sure you have a project scope, a rough budget in mind and the right team in place.