The best and easiest method for creating brand awareness amongst your prospective customers is by posting advertisements online. Since Google launched its Discovery campaigns, you can now reach out to nearly millions of customers with a single ad. Moreover, with the help of Google Ads, you can reach your goal of converting the audience to customers. Thus, Google ads have made it easier for eCommerce platforms to reach out to a broader customer base and attract even those who would have otherwise not fallen in your purview of prospective customers. Some of the essential features of the Google Discovery ads are as follows:
Interactive advertisement
The unique feature of the Google Discovery advertisement is that these are interactive and customer-centric. People often mention that these advertisements are ‘immersive.’ This means customers can understand all features of a product from a single ad. This is very important for online marketing. For example, if your company is a retailer of clothes, you can put up an advertisement for a single jacket. As your prospective customer checks out the various features of a single coat, he or she will feel like checking out more products. In this manner, you will be able to convert a prospective customer into a loyal customer.
Additionally, it will increase web traffic to your company’s website. This will improve the rank of your company’s online portal. Thus, the interactive and immersive advertisements of Google Discovery make it easier for customers to develop an association with your company. The increased association of customers will help in building brand awareness amongst them.
Use Google algorithm and machine learning.
For Digital Marketing, the Google algorithm can be constructive in identifying a suitable design for the advertisement to make it click-worthy. You can use Google Discovery ads pre-designed algorithms to identify the particular design and plan of your advertisement. The headlines that you should give for your commercial, the image, and the description included in the ad can all be designed with the help of Google Discovery algorithms. This form of machine learning also helps you identify the changes you should make to keep making the advertisement attractive and updated. This is important to keep your customers interested in your company and your firm’s products and services. Thus, with the help of the Google Discovery advertisement, you can completely change how your customers perceive your company.
Read also :- How Google’s free shopping ads affect other channels of marketing
Wider reach
The Google Discovery console is designed to reach out to a wide range of audiences. This is important for online portals because you will now be able to gain access to customers who did not earlier consider being your customers. Think of the eCommerce giants who have customers globally. They can reach out to customers across countries based on advertisements. You, too, will now be able to do this with the help of Google Discovery ads. The ads will appear in the form of a feed which customers accessing various applications will get to see. Hence, you will now be able to gain access to a broader customer base and increase the number of your prospective and loyal customers.
Thus, Google Discovery ads will make it easier for you to develop brand awareness amongst your customers. It will also make it easier for you to identify suitable images and designs that will make your advertisements attractive and exciting. These are important for fledgeling eCommerce companies as well as for established online firms. These advertisements that you create with Google Discovery makes it easier for you to reach out to a broader customer base and retain your loyal customer base.
