Businesses need to ensure that they are investing their time, energy and resources rightfully and in the best way possible to proliferate success. Most businesses in the eCommerce world, once they hook on to a marketing strategy that works for them, they stick to it and are content with it. They continue on the same lines, they stay on familiar ground and do not attempt to take risks that might just jeopardize their growth. However, for the long run, it is sensible to keep checking back on your strategy, stick to a few rules but also try and update it and grasp new opportunities that are out there. The world keeps evolving and business and marketing alike needs to be in sync with this evolution. One such opportunity that has been steadfastly breaking ground, is the mobile commerce, and its time more and more businesses takes advantage of this new age phenomena and reaps in the benefits.
Mobile commerce has grown bountifully and reached tremendous heights, but it is still growing and yet to reach its peak. On a global scale, in terms of both the developed and the developing countries, smartphones are being adopted widely. Especially now, smartphones are easily affordable and more and more people are realizing its benefits. Your target audience, your customer horde is out there browsing the web with their mobile devices. Is there a way to reach them directly on their device?
Yes, with the growth of mobile phones, there has been a sharp rise in mobile app development too. The two most popular mobile platforms – the Android mobile app and the iOS with their robust technology, have enabled and spurred this growth of mobile apps. iOS app development and the android mobile app development has brought about a flurry of new marketing activities. Mobile apps improves customer interaction and engagement, from the comforts of their mobile devices.
There are many app solution providers and app builders and one such is the outstanding Elite mCommerce (EMC). It remarkably transforms your existing site into an exclusive mobile app that you can proudly sport. The theme and feel of the site is absolutely replicated into the mobile app. Over and beyond just converting your site into a mobile app, it comes with a host of features that can be leveraged to enhance your mobile app. The key features of the mobile app builder software include push notifications, Google analytics integration, convenient sync feature, customizable themes, store integration, multiple payment options, social media integration, store locator etc. Further, the mobile app builder now comes instated with multi-currencies and multi-lingual functionalities. With this incredible feature, business owners can run their online businesses beyond geographical barriers and can reach out globally.
Gone are the days when basic marketing strategies were all that business owners needed. Now targeting a niche customer base is becoming more important than ever, and reaching them directly on their mobile devices is absolutely pivotal from a marketing point of view. This is now made possible with the new era of mobile devices and apps and reaching out to customers.