The advanced technology and development in the IT sector have made it possible for businesses to reach customers based in different corners of the world. With the competition growing at a fast pace, retailers have started expanding their businesses to the global level. Even a little effort of making your website multilingual can boost your ROI. After all, international customers prefer to shop from a website that’s available in their native language.
To cross the domestic boundaries and reach the international level, brands need to consider embracing the multilingual online business concept. This is especially important for businesses that offer their products and services to the international audience. You can increase your conversions and engagement rate by translating your website into multiple languages. Let’s see how a multilingual website can grow your online business.
It is a Cost-effective Option
The marketing strategies for an international audience can cost a fortune. Promoting your brand to the international audience isn’t a cakewalk. Many people abandon a website if they can’t interpret the language. Of course, language matters. The best part is translating your website into a different language is one of the cheapest yet effective marketing strategies.
A multilingual website looks professional, caters to the audience from different countries and traditions, loads faster, and generates a higher ROI. People find it easier to buy from a multilingual website that has all the information displayed in their native language. They can read and comprehend product qualities, customer testimonials, reviews, price, description, and other details.
It Increases Your Conversion
The primary objective of any marketing strategy is conversion. By translating a website into different languages, there’s a good chance you will witness a growth in conversions.
According to the research, a majority of people browsing websites prefer content in their native language. For example, Spanish users are highly likely to shop from a website that displays the product information in Spanish rather than English. The percentage of people familiar with English is below 23 in Spain. Similarly, only 0.75% of people in China are familiar with basic English, making it nearly impossible for others to understand your website and do business with your company.
Only 25% of users on the internet can speak English. The rest of them belong to the non-English speaking nations.
So, it makes sense for retailers to translate their website into different languages so that people from different countries can shop from your store.
Expand to the Global Markets
The translated version of your website will help you access the new market. Let’s say you sell beauty products, which have a high demand in South Korea, China, and other Asian countries. You decided to translate your website into Chinese, Japanese, Hindi, and Urdu. Now, apart from the English-speaking audience, your website grabs the attention of women based in the mentioned countries.
The first step for expanding your business to new markets is website translation. The international audience likes to communicate in their native language, even if they know the basics of English. Moreover, advertising strategies in different countries vary. By localizing your business, you could get your brand a wider exposure.
Increase Your Website Traffic
Multilingual websites receive higher traffic than their competitors. Neil Patel witnessed a 47% growth in his website traffic after translating his website into 82 different languages. This is because most people search their queries in their native language. The more traffic your website receives, the higher the conversions will be.
So, this one simple step can strengthen your eCommerce website development and marketing strategy and grow your business in the international markets.