Search Engine Optimization (SEO), is a process of optimizing the Search Engine Result Page (SERP) in order to increase online marketing. Now-a-days every website owners wish to achieve a better place in the search engines and they invest more money for marketing. Getting ranked in search engines is not an easy task and needed to implement SEO task providing time and work dedication. To rank on the first page of the search engines is to be difficult task those who exclude the proper On-page and off-page optimization.
The On Page Optimization means optimizing or processing the on page SEO elements such as Title, Description, Canonical URLs, H1 Tag, ALT Tag, friendly URLs, Keyword density and Page Content of the webpage. It is the best practice to make a web page to rank in the top most position in Search Engines. By Optimization, there will be a possibility for increase in page rank, visibility, readability and branding of your website to visitors that make sense of ranking in the Search Engine in order to increase your marketing range.
The On page search engine optimization is the best and the most effective way to promote your business. It has very good factor to get your website at higher position on major search engines such as Google, Yahoo and Bing. It is referring to as text and content on your website page. On page SEO is most complicated (complex) and important part of search engine optimization. It is a technique which makes your website search engine friendly so that web spiders can come and easily crawl and index it.
While doing On Page optimization, keyword usage is the most important factor. To make the visibility of your web page in search engine, keyword ranking is the important criteria. Keyword Ranking is the position, visibility of your webpage in the SERP when a particular keyword is searched. The visible position is the rank of your website for that particular keyword. The ranking your website is based on search engine algorithm, the algorithm crawls all the websites and sort the best websites accordingly to list out in SERP. In that sense, the top most are the best site and searcher prefers to click the top most one. So keyword ranking helps in marketing and also success step in business growth.
To evaluate On Page SEO elements or to know ranking for some thousands of keywords, it will be highly tough work to get those records for a website having a numerous webpage. To overcome this strategy, SEO Specialist uses some of the SEO Tools which you easily analyze any number of websites. SEO Tools are used to analyse websites in order to optimize for better ranking. These tools are used to generate custom reports to know the site performance and can perform optimization accordingly; the tool usage is not to optimize your website, it just to know the site performance on various phenomena. The analysis helps you to improve your website Search Engine Result Page (SERP) ranking. SEO Tool usage mainly for analysing the some of the features such as ranking report, page wise analysis, Site audit report, on page SEO element extractor, site link analysis, Analytics report, and many more.