If you’ve determined to rebuild your company website to enhance the user experience. The question that arises is WordPress which eCommerce solution platform should you use: WooCommerce or Magento?
These days, there are hundreds of e-Commerce solutions to pick from – all with their advantages and limitations. The most popular among them include Magento eCommerce, BigCommerce, WordPress, and Shopify, just to name a few.
But what satisfies one company will not necessarily work for another. To make an informed decision, you need to decide what it is you need to achieve and then match the capabilities of each. We’re going to glance at the key difference between the two most successful platforms, Magento and WordPress that will help you to take the right decision.
Assessing your own business
Before probing into the pros and cons of each platform, the initial step is to work out precisely what you seem for in an eCommerce solution. Based on the complexity of your products or services, you may prefer for a dedicated eCommerce platform like Magento or a content management system like WordPress that comprises an eCommerce component like Woocommerce.The valid way to do this might be to simply list your primary objectives and goals for the business and the scheme at hand. Below are a few things to consider that will eventually help you make a decision:
- Current revenue from online sales – if the overall business revenue is driven by online sales, or you individually have an online presence, then the CMS may not be the benefit for you. The specific eCommerce solutions are devised to address the more complex process of high-level transactions.
- Amount of products and catalogs – in a lot of cases, the number of products and scalability can be the determining factor in choosing the right solution. There is no rule of thumb but usually, if you have more than 500 Stock Keeping Units (SKUs) then the committed eCommerce solution will be the excellent option.
- Complex buying process – how much customization is required to execute the checkout method fit your online store? By default, maximum solutions provide a similar cart/checkout experience. However, if your business model needs customizing the checkout then picking a platform that has flexibility is imperative. As a significant rule, it’s always beneficial to obtain a solution that suits 100% rather than purchases a 90% fit that needs 10% customization.
It can often be difficult to determine a stand-out leader amongst the eCommerce platforms and CMS solutions– as they all offer a range of different features. Just be careful, as too many unnecessary features can make your website complicated, slow down the load-time and become an absolute vision from a developer’s point of view.
Let’s take a glance at some of the pros and cons of two of the most traditional solutions, WordPress and Magento.
Although WordPress began as an uncomplicated blogging platform, over the last decade, it has culminated into a solid CMS solution with several plugins available to improve your website with a series of fully-functional eCommerce capabilities.
Today we’ll be explicitly looking at WooCommerce, a traditional plugin built for WordPress.
WooCommerce is perfect for small and medium-sized online stores. It’s a free open source eCommerce plugin and in the last few years has seen unbelievable growth.
Out of the box, WooCommerce isn’t as potent as Magento, but there are many good plugins ready to meet supplementary requirements, including:
- Very simple to install and configure
- Extremely customizable
- Backend management and reporting is very simple and manageable to operate, without the understanding of any coding
- Products and categories are straightforward to add and manage
- It’s one of the most settled eCommerce solutions
- Search engine friendly
Some of the limitations and considerations include:
- Frequently massive updates may cause a significantly moderate version to divulge your site
- Some extensions grow from third parties and don’t have prominent support
- Some extensions are too pricey
WooCommerce is a comprehensive system for small to mid-sized online retailers, and of course for any developer or company that is already familiar with the WordPress interface.
If you’re starting out, then WooCommerce is the place to begin, as it’s very simple to use. However, it does lack functionalities that may be helpful for an enterprise eCommerce solution.
Magento is the most flourishing eCommerce solution for most online shopping stores – principally because the platform allows a set of versatility and customization. Like WordPress, Magento is open source, which suggests it enables developers to customize the look and functionality as required.
Magento development requires a greater level of coding skills, which indicates you require some experience with programming to setup your website. As a result, development prices can get expensive because of the complexities concerned with customization.
There are number of themes available free of cost for Magento, but like all websites, we invariably encourage clients to create a customized design from scratch – to build the ultimate experience for users.
Here are remarkable features and benefits of the Magento platform:
- Open Source Solution – you can host Magento on your server. However, it’s suggested you try and obtain a Magento hosting specialist
- Develop highly-creative and responsive web designs – Magento has unrivaled versatility with all templates and themes
- A lot of payment gateways and shipping options can be added – including integration with primary Australian banks and Australia Post
- It has a surprisingly good product and order supervision system – there are immeasurable bulk uploading features available to improve manage catalogs
- Good marketing and promotional tools – covers related products, coupons, multi-tier pricing and product packages
- Search engine friendly – ‘out of the box’ Magento requires a little configuration. However, it’s extremely searching engine friendly
- Manage multiple stores from the corresponding account – this makes multiple websites accessible to manage centrally.
Larger retailers and global brands prefer Magento because it grants a stack of out of the box features that can be updated with loads of third-party apps and modules. It also provides endless possibilities for future growth.
The WooCommerce solution is affordable explication for those that are price conscious. WooCommerce is also very simple to manage and quite often will not need a developer other than any planned template changes. Compared with Magento which will be considerably more to develop and support.
It’s best to make sure with both WooCommerce and Magento that your developer is custom frame the website from scratch and not utilizing templates. Although the template can be a quick solution, they are often jam-packed with extra features that will reduce the speed of your site and make renewing the platform a nightmare at a later date.
If you are planning on creating a new website or just want to enhance the look and functionality of your current website, then it’s important you keep the eCommerce solution that is best for you.