When setting traffic goals in your web development, reviewing your bounce rate is crucial. Bounce rate tells the story of how attractive and captivating your site is (or a lack thereof). If you are seeing an increase in your bounce rate after you have made significant changes to your site. Unfortunately, you will need to assess the problem yet again.
Improve Content and Keep it Clear
It is important to keep your content relevant to your audience. If you are including improperly formatted content, your audience is less likely to stay and read it. Websites with low bounce rates will keep in mind that they have a message that needs to be read and will ensure that it is easy to read and properly formatted. You can lessen the intimidation on your audience by appropriate uses of headers, sub-headers, bullet points and relevant images.
It is best to avoid Pop up ads, especially irrelevant pop-ups. Pop-ups will frustrate your audience and ultimately annoy them. If you must use a pop-up, consider an A/B campaign (with and without the pop-ups) to determine what will be suitable for your site.
Use a Clear Call to Action
In the midst of web development, you should steer clear of unclear call to actions (CTA). In order to increase conversions, you need to make your audience aware of the next step. Once you have decided what action they need to take next, make one compelling and clear call to action. Your CTA serves as a prompt to take the next step—and with a clear and action provoking CTA, your audience will do just that.
Capture Your Audience with a Compelling Story
When you incorporate your brand with your content, you truly have a chance to captivate your audience in a different light. Taking your brand and adding in a story will make a memorable experience for your audience. You need to demonstrate that your audience can trust you and relate to you. Maybe you won’t get a conversion at the moment but you might in the future.
Keep Your Blogging Relevant
Your Blog is no different than your site and the same rules should apply. Blogs can be a little less formal but should still contain relevant information. A blog is not a good place to just share a picture of a kitten you thought was cute, but if you can somehow make it relevant to your business and your audience then by, all means do so. Blogging can also be used for website optimization including an SEO strategy, so be sure to make your blog posts frequent and relevant. The more relevant information you have, the more they will continue to return to you.
Generate Traffic with Keywords
We can all relate to landing on a page that seems completely irrelevant to our search. Bidding for keywords sounds promising but you will get less than desirable results without the right keywords. Consider which terms your audience will search for when trying to find you, these terms will end up being your keywords.
Attract the Right Visitors
As mentioned above, keywords are a great way to generate traffic. But are they the right traffic? You want your audience to be of high value and ultimately lead to a conversion. By making sure that your landing pages are rich in relevant content, you ensure that your audience will stay awhile.
Write Attractive Meta Descriptions for Search Users
Your meta description is the key into your site. An unappealing meta description can steer away high-value traffic. It is important to attract your potential audience with a brief and appealing description that will drive traffic to the site.
Speed up Your Page Load time
Loading times are crucial in website optimization, your content will hardly be read if it takes what seems like a few decades to get there. Frustrating your audience is the last thing you want to do. Slow loading times can result in your audience leaving your site altogether.
Set External Links to Open in a New Window
Setting external links to replace the current window doesn’t always do wonders for your site. It is a great thing that your audience is engaged, but you don’t want to drive your audience away from it. Have them explore the external links in new windows and continue to discover the site.
Overall, your bounce rate is very important to track. Once you analyze your site and make necessary changes you can try doing a test A/B campaign and understand your audiences’ behavior. With these changes, you are on your way to a high conversion low bounce rate site!