Schema markup provides richer results on search engines. When a visitor types in the relevant keyword in the search bar and clicks on ‘search,’ the results display the relevant web pages. With schema markup, the results are better and more relevant....
If you keep tabs on the major happenings of the tech industry, you might have got a hint about the hidden need for personalized and secure ads. Although individualized marketing was in hype even a few years ago, the focus is shifting toward group targeting. To shield...
Since inception, Google has made a name for itself in almost all spheres. Starting from software, search engine, and many more, Google can be rightfully termed as the big daddy of all conglomerates. However, there is a new trend that the company is up to for the past...
Google Adwords PPC campaign is an important digital marketing activity. The mechanism of its working goes like this. The business puts ads on the website, and the visitors click these. For every ad clicked, the business pays an agreed amount to Google. Everything...
If you want to advertise the products and services provided by your company without making extensive investments, you could consider advertising on various social media platforms, and one such platform is Instagram. This platform is ideal for eCommerce brands to...
Businesses spend 5-25 times more on acquiring new customers than selling their brands to existing customers. In fact, existing customers are likely to spend 67% more than a new prospect. The question is what businesses do to keep up the engagement of their existing...
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