Before the use of social marketing and blogosphere, businesses merely informed about their products and brands through advertising media. Now, advertising media is looked at with a whole new perspective, thanks to the reach of online connection. Owning a WordPress Blog is now a necessity for business as it is much easier to build a positive image around the brand by posting useful blog contents. Social media too play a vital role in establishing business branding as more and more customers use social networking to connect with people and businesses.
The advertising field and industry has changed rapidly with the introduction of blogosphere and social media. Rather than merely informing business updates, entrepreneurs can now humanize their brands and influence people in new ways using blogs. Even news reporters have stated that referring to blogs gives them new story ideas and their narration style is widely influenced by blogs. Expert bloggers in the same niche can be touched and influenced through business blogs.
The tone used in blogs and social media should be conversational. Businesses should appear friendly, helpful and nice in the online media. Customers may have positive and negative feedback and tacking this in a polite way can improve business value. The biggest benefit of using social media is that you can answer questions and clarify any doubts that your customers may have about your products or business motives. Authority, credibility and visibility can be easily improved with the right approach to wordpress blogging.
Getting new followers on social media is seen as a sign of business growth because the more people know about you, the more business you get. You should reward your blog subscribers and followers from time to time to retain customer loyalty and to increase subscriber base. Major news publications follow the blogosphere and social media closely and chances of getting picked up by them voluntarily increase when your online influence goes viral.