It would be an understatement to say that retailers need an eCommerce website to grow their business in the online world. This increasing competition has made it compulsory for brands to promote their business online. Today, customers prefer mobile shopping. They prefer to download the retail mobile app of their favorite store and shop for their favorite items conveniently.
mCommerce mobile apps are designed to simplify the sales process. From real-time notifications to tracking the status of your product, mobile apps can do it all. Overall, it gives you a quick insight into your sales, inventory, management, delivery status, current or previous orders, and transaction history.
Why Mobile Commerce?
Are you still using those traditional methods to attract your prospects? Well, the conventional techniques don’t work anymore. With increasing competition, customer’s demand is increasing too. Today, your potential clients will not come to your brick-and-mortar store for shopping. They will rather search for their required stuff online and have it delivered at their doorstep. If they don’t find your company in search engines or mobile app market, they will purchase their desired products from your competitors.
According to the research, the eCommerce markets are growing at a rapid rate. The online marketing sector is not going to vanish anytime soon. Here’s why the eCommerce mobile app is necessary for business growth.
Increased Customer Engagement
Gone are the days when desktops were used for shopping. Today, customers want a convenient shopping experience. They prefer mobile apps to search for their required items, place an order, initiate the payment, and get the delivery from the comfort of their home.
But, the customer’s demand is much more than an easy shopping experience. They want two-way interaction, interesting deals, and personalized experience. To keep up customer engagement, mobile apps allow businesses to stay in touch with their customers and address all their problems at the earliest possible time.
Fast, Secure, and Multiple Payment Options
Accessing a wide range of eCommerce products is convenient on smartphones than desktops. Similarly, transactions through mobile apps process better than websites. Customers find it convenient to pick from multiple payment options and initiate the payment quickly.
Nowadays, alluring your customers into returning to your eCommerce website or mobile app is much easier than ever before. You no longer need to write and send those lengthy emails and wait for the customers to return to your page and complete the action.
With the push notification feature, you can send regular updates of your store and keep customers engaged. The best part about these notifications is that they offer a personalized shopping experience to each customer. Through this AI-powered technology, you only target the interested group of users. For example, the notification of brand-new footwear that you have added to the shoe collection is only sent to the interested users.
Easy Navigation and Accessibility
Not only are mobile apps easy to access, but they offer simpler and faster navigation. The eCommerce mobile app developers only include the essential features of your store in the mobile app. This makes it easier for customers to navigate around your store easily.
Furthermore, leaving feedback and accessing a customer support service is easier on mobile apps than eCommerce websites. Users can download their favorite retail app and access them whenever they want.
Companies have started investing in mCommerce and eCommerce markets to deliver the best shopping experience to the end-users. With thousands of mobile apps released every day in the app store, the mCommerce market is expected to witness major growth in 2020.