The fact is that if your business website isn’t optimized for mobiles, if it isn’t mobile friendly as yet, bottom line – you’re bound to ultimately lose sales. Mobile friendly website are nothing but sites that have been optimized in such a way that they can be viewed seamlessly and effortlessly from the comforts of your mobile device while you are on the go!
Research shows that 57 percent of mobile users will abandon a website if it takes more than 3 seconds to load and 30 percent will abandon a purchase transaction if the shopping cart isn’t optimized for mobile devices. Research also claims that smartphones and tablets account for around 30% – 50% of the online traffic. Further, A recent Google survey of mobile users found that 72 percent of mobile users say it’s important to them that websites are mobile-friendly, and that they were more likely to revisit a mobile-friendly site.
Hence, there is no doubt that mobile optimization can generate more traffic, increase sales, boost business, improve customer engagement, and also can give you an extra edge over the competition! Given the statistics and considering how important a website can be even for a small business, it seems quite palpable to go the extra mile to ensure your website is mobile friendly. It is becoming increasingly so important that even Google, the Search engine giant, recently released a significantly new mobile-friendly ranking algorithm that has been especially designed to give a boost to mobile-friendly pages in Google’s mobile search results, and help them rank better.
Approaches to create Mobile friendly site
1. Responsive Website
Implementing a responsive web design, provides optimal user experience irrespective of whether the user views the site on a desktop, tablet or smartphone. It is a one size fits all. The site automatically fits and conforms with respect to the type of mobile apps or desktop device it is to be viewed on. One site can be implemented across devices, instead of creating separate websites for separate devices. With responsive design, your website looks and functions the same, regardless of what device you’re using to view it. So, quite simply said, a responsive design will just minimize or expand your site, depending on the size of the screen, without losing its structure.
2. RESS/ Adaptive/Dynamic serving
Dynamic serving is quite similar to responsive design, other than the fact that it only uses one URL (meaning you won’t have an “m.” URL structure for mobile sites).The major difference with dynamic serving is more to do with the HTML coding of your site, which will change depending on the mobile device used to access the site. This in a way is more appealing to users in the sense that it segments your mobile site better for mobile users.
3. Separate Mobile site
There is considerable debate on whether a responsive website is better or it’s ideal to go with a dedicated mobile website. A mobile-only site is typically a concise version of the main desktop website. Some say a dedicated mobile site is better in terms of dedicated technology, return on investment and user experience. But at the end of the day, it totally depends on your unique and personal business need.
How it helps SEO?
With most searches being performed from mobile devices, SEO is being revolutionized to rank mobile friendly sites higher. This is in tune with Google’s upgraded algorithm that looks to boost the performance of mobile friendly sites, by helping them rank better when a search is carried out. It’s more important than ever to have a mobile-friendly website, especially if you want to rank well in Google’s results.
A remarkable tool developed by eGrove is the Elite Site Optimizer (ESO). The ESO is a powerful Enterprise SEO Analysis tool that impeccably provides you with a clear-cut vision of your site’s performance. It supports businesses by keenly monitoring the mobile keyword rankings and comparing them with the desktop ranking data, thereby leads to a appropriate action plan to have better visibility in search engine.
The Mobile Rank Analysis feature of the ESO gives detailed ranking data about the given keywords across a choice of mobile platforms, site domains, search engines and search locations. By incorporating ESO into your marketing strategy, you can incredibly improve the SEO and Mobile ranking performance of your website!
The ever increasing rise in smartphones and internet usage, the constant and rapid growth of mobile traffic, and the endless proliferation of applications into tablets and mobile devices, seems to be the driving force towards the move to adopt mobile-friendly websites. This is only going to escalate at a massive rate in the near future. So what are you waiting for? Mobile devices, are undoubtedly a promising channel for new age marketing. It will most assuredly lead to a surge in traffic as well as sales. It will also highlight your business to stand apart from its competitors as an innovator instead of a follower. Be the change you want to see.