When you design an online market, you must prioritize customer satisfaction. One of the ways of doing so is by using virtual or augmented reality. With the help of augmented reality, your customers can get a complete idea of the products they wish to purchase. Say, for instance, a customer is looking for a jacket that he wishes to purchase and wants to try it on before making a purchase. In a traditional brick-and-mortar store, he would be able to step into the trial room and try it on. But in an online store, he can enjoy a similar facility with the help of augmented reality. Here he would be able to try out the jacket virtually and find out how it looks on him. This unique feature of virtual and augmented reality has made it one of the go-to solutions for anyone looking for an exclusive marketplace development solution. Some of the benefits of virtual reality concerning marketplace development are as follows:
- Customer satisfaction
To help make your online marketplace a recognized brand, you need to develop a loyal customer base. For that, you need to ensure that your customers are satisfied with the service you are providing. Augmented reality is an extension of that service. You can ensure that your customers are satisfied as they can now try the products that they wish to purchase. This is especially true when they want to make purchases like clothes, sunglasses, or other wearable items.
They want to know how they look at these items. With the help of virtual reality, your customers can find this out before making a purchase. This will bring your online marketplace closer to the services provided by traditional brick and mortar stores. But your marketplace will receive higher preference because customers can purchase online from the convenience of their homes. Thus, with the help of augmented or virtual reality, you can ensure customer satisfaction.
- Create a virtual mall
When a customer steps into a mall, he gets to visit several stores in a single location. An essential part of the online marketplace development is to provide customers with multiple seller options. With the help of virtual reality, you can create a similar idea within your online marketplace. Your customers can visit different vendors, suppliers, and brands. He can then choose the products that he is looking for from the same vendor or different ones. This can prove beneficial for you as you will be able to get a commission from multiple vendors. Thus, with the help of virtual reality, you can give customers a mall-like experience essential for marketplace development. It will provide customers with the feeling that they are in a ‘marketplace’ where there are several stores, and they can make the purchases as per their choice. This ensures that customers are satisfied with the service that your marketplace provides.
Thus, when you think of marketplace development, you will have to consider your customers and their choices. You will also have to consider the commission that you will be making from the vendors. If you can add virtual reality to the marketplace that you have created, it will naturally attract more customers. Subsequently, it will help create brand value amongst the customers and the vendors regarding the online marketplace that you have developed. By offering customers a fully immersive shopping experience, you can ensure that they remain loyal to your online marketplace. With a loyal customer base, you can attract a large number of vendors, suppliers, and brands who will want to sell their products from your online platform.