eCommerce business was flourishing before the pandemic hit, but it has gained immense popularity after the 2020 pandemic. With more and more buyers shifting their focus to online shopping, the demand for eCommerce marketing has skyrocketed. Note that eCommerce marketplaces are different from eCommerce stores.
Take Amazon and eBay, for example. These are called marketplaces as they facilitate transactions between customers and sellers. A marketplace doesn’t supply the goods it has manufactured but provides a platform where customers and merchants can come together to execute a transaction. In this post, we will tell you everything you need to know about marketplaces, how these are designed, what the cost is, and the benefits. Stick around.
Designing an Online Marketplace
The best marketplace design is the one that attracts both vendors and customers. Basically, the design of your eCommerce marketplace must be intuitive, clean, and attractive. You don’t have to design it on your own unless you are a professional web and UX developer. Hire the multivendor marketplace development team and outsource the development and designing task to them. In the meantime, let’s take a look at the things that make a great eCommerce marketplace.
Innovative Landing Page
A landing page of an eCommerce website must look professional and elegant. Buyers and vendors should know the services you are offering just by taking a look at your landing page. That’s how attractive and easy to understand it must be. The buyers should know where to explore the latest products in a specific category, where they should find the catalog, how they can filter the search list by their desired price range or category, and so on.
Easy and Quick Navigation
Nobody likes to stay on a website with a complex navigation process. Think about the last time you visited a website with poor navigation. People don’t stick to these platforms, let alone make a purchase. The goal of your eCommerce marketplace is to ensure that your vendors and customers get a seamless experience browsing your platform. Vendors must be able to upload their listings easily, and customers must be able to browse quickly and without any hassle.
This is the most important part of any eCommerce marketplace. CTAs should be placed where they are easily recognizable and clearly defined. CTAs can direct your customers to make a purchase, collect information about certain things, use special offers, or for other actions.
This is where your customers will type the product name to get a list of the products from the relevant category. The search bar must be placed where it gets the best visibility. You want your audience to locate the search bar easily, so it makes sense to create a search bar that contrasts with the rest of the design. The goal is to make it stand out.
Cost of Building an Ecommerce Marketplace
The marketplace is not your usual eCommerce website that could be built within $10,000. Even if you are hiring local marketplace developers, you must have a budget of at least $30,000 to get everything built as expected. The cost of the development depends on the number of hours it takes for the developer to complete UI/UX designing, testing, release, and other procedures.
Most developers charge a price on an hourly basis, though some might charge a flat fee. On average, it takes 500 hours for any professional web developer to build a high-quality and impressive eCommerce marketplace. Research the best marketplace development companies, get a quote from each and choose the one that suits your needs and budget.