While having your own eCommerce website is imperative for every marketer, it might not prove sufficient in the current competitive market. Businesses also need to leverage on marketplaces in order to grow their online brand and reach out to a vast audience. Nowadays, Amazon, eBay, and Alibaba are some of the most reputable marketplaces that are specifically known for offering high-quality and most relevant products. However, if you wish to mark your presence in the constantly evolving industry, you can devise your own marketplace with the help of the right marketplace development services.
A large number of customers prefer to purchase their daily-need and special products from these channels. Why do you think are these marketplaces getting popular? Well, companies have already registered with Amazon and Alibaba to help their customers find the best and most affordable brand. If you create a customer account on these marketplaces and search for your required items, you will come across a wide list of brands available. Moreover, creating your own marketplace can bring improved exposure at the same time.
Why You Must Register With Marketplaces?
Sure, you run your own website. But is that enough? As more and more people are relying on marketplaces for their regular shopping, it is high time you got your band popular like Amazon or eBay. Customers choose marketplaces for shopping because they get all the necessary information about the particular brand such as the ratings, reviews, current deals, product descriptions, and so on.
Benefits of Marketplace Development Services
If you wish to make the most of the evolving industry, let’s see how marketplace development services can benefit your business as a seller.
Get Access to a Wider Audience
We all know that marketplaces receive millions of visitors every month. In fact, the number of visitors a stand-alone eCommerce website receives is far lesser than the people attracted to marketplaces.
The best part about marketplaces is that even if your customers aren’t specifically searching for your brand, they will come across your products on Amazon or eBay. Depending on the keyword ranking, the number of reviews and ratings, and the previous customer’s experience; eCommerce marketplaces rank your brand in its search engine. If you manage to secure the first or second position, you can attract a large number of customers to your brand.
Easy Management of Offers
Now, you don’t have to worry about announcing the special promotional deals on specific occasions and days. If you are registered with a famous marketplace, you can manage the promotional offers and other deals quite effortlessly. Marketplaces make it easier for vendors to announce the latest offers and bargains. This helps companies attract more visitors and get high conversions.
High Conversion Rates
Amazon receives approximately 900 million visitors every month. Even if your brand manages to receive 0.1 percent of the total views, you can expect around 9 lakh views every month. The questions are “can your stand-alone website receive this many views a month”? Unless it is highly popular, there’s not even a slim chance that a stand-alone website can outperform the marketplace.
The higher number of visitors increases the conversion rates. In fact, it makes your brand more popular in the marketplace.
Another benefit of using marketplace development services is that it guarantees safe and convenient operations. The eCommerce marketplace also handles special customer requirements on your behalf.
These marketplaces could be developed as an e-Commerce website or a mobile commerce marketplace app. Discuss your ideas and needs with your development company and choose the one that which will suit you better. A small investment towards marketplace development services helps vendors manage their stocks, shipping, and other such requirements effortlessly and conveniently.