If you’re an online retailer, then it is important that you know what your customers expect of you not just in terms of the price of your products, but other factors as well. This can include things like your service, the transparency of your work, the convenience you provide to your customers, and reliability.
Your customers want to shop fast and smart. According to several studies made in regards to online shopping, it has been identified that a majority of transactions are often cancelled or abandoned in the middle of ordering due to either lack of transparency or a because of a complicated ordering procedure. This significantly harms the retailer’s credibility and shows that he has an inefficient system. Oftentimes, many customers cancel payments because of improper information regarding the price and availability of a product or delivery times. The danger, however, lies in the fact that you may lose your customer forever.
Here are some very important things that all online shoppers expect from online stores:
They Expect Clear Pricing and Shipping Information
This shouldn’t come as a surprise. According to a study, many customers drop the transaction because of the unexpected price hike of the final product due to shipping charges and taxes added. Customers immediately feel as if they’re ending up paying more and drop the transaction. In order to solve this, you need to layout a clear presentation of your shipping charges and the amount of tax that can be levied on the product separately so that your customers know everything in detail when they buy something.
Brand Name and Brand Image
If you are not a popular online store, then you can considerably achieve popularity by having a web design which is smart, clean, and looks professional. It is important the first time impression counts a lot. And remember to design a website which has an SSL (secure socket layer) encryption to avoid hacker attack and or cyber crimes.
Your Online Store should always Look and Feel Visually Pleasing
Customers expect your online store to look aesthetically pleasing with right content and call to action buttons. They expect everything to be easy and simple, so make sure you make each and every process simple in order for them to comfortably buy products online.
Emphasize on Online Customer Reviews and Testimonials On Your Site
It has been identified that reviews really help consumers to buy the right type of products. An abundance of reviews on your site will indicate that you are indeed a trustworthy seller and that all your products are reliable. Testimonials on the other hand are not as commonly considered contributing towards the popularity of the site as often many think that they generated by the site owners themselves. However, they can help in some cases such as if both the review and testimonial of a product are positive.
All in all, these are some of the very important factors that most customers expect when shopping online. So make sure you consider the aforementioned things when developing your website.