Digital Marketing

Egrove’s Top 5 Digital Marketing Trends For 2017

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Digital Marketing Trends to Watch in 2017

The year 2016 will always be remembered as a time when content published on social networks. It was strategically used to advance major political campaigns such as Brexit in the United Kingdom and the presidential election of the United States. Digital marketing experts and analysts believe that 2017 will be even more momentous in this regard.

With the above in mind, here are five digital marketing trends to watch this year:

It’s a Mobile World After All

There will be greater acceptance in 2017 of the fact that people continue to stick to mobile devices for years. In 2016, search engine giant Google made this point very clear with the formal announcement of mobile-first indexing.

Starting in 2017, Google, Bing and all other search engines will increase their crawling and indexing of mobile-friendly websites. What this means for company owners and brand managers is that they should ask their providers of digital marketing services about where they stand in relation to mobile SEO. If the website for a pizza delivery shop does not display correctly on smartphones, this may become an overall negative ranking factor; a digital marketing services provider can optimize the website for mobile visitors so that it ranks higher on the search engine results page.

It’s Still About the Content

Online marketers have been focusing on content over the last few years, and this focus will be even more crucial in 2017. Great content is a vital element of digital marketing. Particularly when all website visitors are active on social networks. This means that visitors can become brand ambassadors when they share content that they deem to be of interest to those who are in their social circles.

Augmented Reality Becomes a Reality

In 2017, smartphones and other mobile devices will tell us more of what we need to know about the world around us. If the mobile game Pokemon Go is any indication, we are ready to accept augmented reality, particularly with regard to digital marketing services.

This technology has already successful at professional football games through an app. It displays stats when a player follows the smartphone camera lens. Online marketing project developed in 2017 applies augmented reality to real estate listings for the benefit of prospective home buyers.

Read also: Thanksgiving shopping trends of 2018 that will rule the internet

Native Advertising is Reborn

Traditional advertising has been losing some of its sheen over the last few years. Marketing experts have been experimenting with native advertising. A concept that has been around for about five decades and the results for 2017 are promising.

An example of native advertising is a musician who clearly endorses a line of headphones. Her tour is documented in the form of a video diary in which she promotes the headphones. But the diary itself is part of a website dedicated to entertainment news. As long as the video diary is well designed, audience will appreciate the native advertising effect.

All Hail the New Video King

Content is no longer king, at least not the written kind. Video content is highly appealing to young, mobile audiences who are ready to move beyond reading. In 2017, modern audiences enjoy short videos that are clever, engaging and well produced.

In the end, 2017 will be a strong continuation of 2016 in terms of online marketing. Innovation has been strongly centered around the five aforementioned trends, and audiences will be more likely to enjoy marketing experiences.

About Swetha

When others were wondering with the idea of being digital, Swetha was enjoying her coffee working with digital devices. With the dynamism and creative blend, Swetha joined eGrove Systems and currently playing a role of Digital Marketing Manager. She has enjoyed various high-profile roles in the SEO industry and now helping eGrove accomplish many proudest accomplishments in the digital world.

  1. Johnson Mitchell says:

    Very informative post! There is a lot of information here that can help any business get started with a successful social networking campaign!
    Keep Your good Work.

  2. iprism says:

    Thank You for sharing your article. This is very informative article to digital marketing trends.
    Keep it up.

  3. Anonymous says:

    Valuable information. Thanks for sharing.

  4. Yogesh says:

    Thanks for the article! Waiting for more articles from you.

  5. Amar says:

    Thanks for the article, being an Digital marketing person this article was very useful for me.

  6. Roger says:

    Digital Marketing industry is developing everyday. Trends are also changing very frequently. Your tips are very effective to understand the modern nature of digital marketing which is absolutely fit for my business.

  7. naveen says:

    It is a nice information about the Digital Marketing Trends. Digital Marketing is the best learning and gets a job in Digital Marketing.

  8. Khaleel says:

    Thanks , its a nice article about latest trends

  9. Hi Swetha. The article is small but it has useful information. Thanks for sharing.

  10. Srikanth says:


    Nice Information and still valuable for 2018,
    looking forward to more posts like this


  11. The information was very helpful…

  12. quite informative, thanks for sharing with us

  13. Amulya says:

    Good Work! Thank You!

  14. Luxury stays says:

    Thanks.. I enjoyed your article..

  15. navdeep says:

    Such an informative post! The five Digital marketing latest trends you have shared are amazing. These strategies can directly or indirectly impact on search engine rankings.

  16. Ravina Gupta says:

    The marketing of products or services using digital channels to reach consumers. The key objective is to promote brands through various forms of digital media. Thanks for this article. Nice and informative

  17. Great post!!!When I read this article,I found new informative knowledge

  18. Atul Sharma says:

    Great tips for new beginners like me. Waiting to read more such articles!

  19. Well written article on Digital marketing. thanks for sharing.

  20. great written. I love reading about online marketing. appreciate your content skills.

  21. sandeep says:

    useful post with good information

  22. Parth says:

    May be this article is old for me and even the trends wise but would like to hear from u more as your article is interesting and more we can have knowledge to share from you.

  23. Anand shukla says:

    nice sharing your information good i like it

  24. sai says:

    Thanks for the article and it was nice and with good content.

  25. Kim Brown says:

    Thank you for your quality post. It’s better to write a blog post for the audience not for Search engines. Google is doing everything to provide better user experience to his users. This is why Google is more concerned about digital trends.

  26. Jatin IIADM says:

    Thanks for sharing such helpful information with all of us I appreciate your effort of writing a value able piece of content.

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