With many businesses struggling to reach their customers during the pandemic, now is the time for companies to improve their use of text and mobile messaging to connect with users anywhere. Text messaging is a powerful tool to instantly reach targeted segments of your...
When you write content, you need to do so, keeping in mind the audience, i.e., the reader. Say, for instance, you are developing content for a home service website. The content is primarily for a company that offers plumbers, electricians, construction workers, and...
A podcast is probably not the first thing that crosses your mind when you think about digital marketing. But, this online marketing technique is still considered an effective way to grow your business in a crowded marketplace. Podcasts are the audible versions of a...
With digital marketing at its peak, it has become essential for every business to include social media marketing under its strategy for efficiently reaching other businesses as well as consumers. Twitter, amongst all, has proven its worth in delivering short &...
In July, over 1,100 companies participated in a boycott of Facebook with the goal of pressuring the largest social media platform to reduce the spread of hate speech and misinformation. The effect has been felt, prompting responses from Facebook while some advertisers...
One of the easiest methods for doing so is by sending customers regular updates about the latest offers being given by your company. This will help your loyal customer base remain associated with your firm. If you are thinking of Return on Investment or ROI on your...
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