Do you have an eCommerce store, but are unable to make any sales? Well, it can be extremely frustrating to give your level best to a project and not achieve the desired results in the end, but of course, there are a few ways to drive traffic to your eCommerce store. The first sale no doubt is the hardest to get, but once you have got a few customers to your online store, you need to make sure they come again. To help you out, here are a few tips which can help improve sales and drive traffic to your online eCommerce store:
Social Media – The Key to Success
Online marketing is an ever-changing and complex world. And since social media is an imperative component for online marketing nowadays, why not take advantage of it? One of the most effective ways of driving traffic to your eCommerce store is through the use of Facebook and Instagram. Did you know that Instagram has more than 100 million users who post an estimated 40 million photos a day?
Now, that is, without a doubt, considerable possible exposure for your eCommerce store. So, start by creating a theme and focus on an effective campaign that can help get a few customers on board, then aggregate your content and use photos and perhaps funny videos to market your business name and products. Next, link the products to your eCommerce store, to gain potential buyers and web traffic.
Pay-Per-Click – Old is Gold
Pay-per-click advertising never gets too old. It has long been a traffic-driving staple in eCommerce marketing. And you should take advantage of this too. Although this method of promoting products and services does have a cost, nevertheless it proves to be extremely effective. Once you get a significant amount of web traffic and gain lots of sales, you will hardly notice these costs. Recent studies show 84% of shoppers use mobile devices, so use a mobile PPC advertisement. This way, you can make additional revenue and gain a boost in web traffic.
Quality Content is the King
Google has recently updated its algorithms, and this makes sure quality content gets rewarded. So, don’t just go around copying and pasting manufacturer’s product descriptions. Revise it, own it, and publish it on your OWN store. By doing so, it is guaranteed you will see a significant difference in your search engine rankings, thus leading to greater web traffic to your eCommerce store which can increase your overall sales.
Simplify and Ease the Checkout Process
Too much of something is bad and there is no doubt about it. So, why overload the checkout page with hundreds of ads? The lesser the steps and faster the process, the more likely it is you will gain customers. Studies show lengthy checkout processes have the potential to drive away customers and increase cart abandonment. In addition, make sure your eCommerce store provides a variety of payment options.
So, now that you are familiar with the tips mentioned above, driving traffic to your eCommerce store and increasing sales won’t be a problem.