Many retailers and businesses depend on yearend sales, which include the sales made during the year’s most important season, which is the holiday season of course, to maximize their revenue. The retailers expect two things to happen. Firstly, they want to obviously earn higher revenues and second, they want to sell as many products as they can to reduce their stock so that they won’t have to pay a lot of taxes.
And in order to do that, most retailers start promoting their products and offer generous deals as early as the day after Halloween. But it is important to realize that simply showing your Christmas goodies and other products is merely not enough to boost sales on the holidays. Before promoting your sales, it is important that you also market your products.
And how can you do that? Well, for starters, pushing advertisements can be a good strategy. Brand awareness is important, but you cannot just start advertising every day. You have to be smart about it. Gradual advertisements tend to be more effective as you can slightly build up your customer base by displaying your products and the deals you have to offer come the Christmas season. But sometimes advertising isn’t enough. Here are some other things you can do to enhance your marketing:
Emphasize on Call to Action
It is vital that you include calls to action supplementing your direct marketing, email and all other online marketing campaigns. For example, if you are planning to give coupon deadlines, make sure you give your customers the incentive to buy those coupons, (i.e. free shipping or ‘avail a discount coupon on any second purchase, etc).
Provide for Obligatory Gift Shoppers
There are many shoppers who buy gifts for their friends and family during the holiday season, but there are also many shoppers who feel it necessary to buy gifts for their co-workers, their bosses, managers, babysitters, etc. And remember that whenever shoppers choose to buy ‘obligatory’ gifts, they tend to always look out for the cheap deals, especially on items that may make the recipient feel special. So, it is important that you place discounts and promotions on items like luxury pens, gift baskets, mugs, etc.
Make Things Simple for Your Consumers
When the holiday season comes around, you can expect an influx of online customers buying different products online. The number-one thing you have to focus on is that your e-commerce website works smoothly, doesn’t slow down and is easily navigable. Customers won’t think twice about coming to your website if they have complications finding the products they need or if they feel that it’s taking too much time to check out. So, make sure you optimize your website.
If you want to succeed in promoting your sales and stay ahead of the competition, it is imperative that you stay above your competition. And how can you do that. Well, you can do that by following the aforementioned tips and plan a smart and strategic e-commerce website that has the potential to bring online traffic.