Before are the days when food shelter and clothing were essential. As of 2014, there are about 4 billion mobile phone users and about 1.08 billion of them use smartphones. As of 2012, 25% of the consumers engaged in online shopping via mobile and the number continues to grow. Let’s read about Mobile Loyalty program and how it is going to help increase conversions.
“Digital coupons have been around for years, but they didn’t really take off until mobile devices became commonplace. These offers no longer need to be printed out from the computer. Instead, they can be redeemed on portable smartphones or tablets, which has sent the number of digital coupon users soaring. A new report from eMarketer finds that more than half of U.S. adult internet users, or 102.5 million people, will redeem a digital coupon this year, up 11 percent over last year. By 2015, nearly 58 percent of internet users will have redeemed a coupon. The report finds that almost 70 percent of mobile coupon users will access a coupon on their smartphone. Of course, another key component in the digital coupon boom, in addition to new technology, is the state of the U.S. economy. ” finds a study.
“Smartphones offer shoppers a convenient channel to discover and redeem deals, and particularly favors by consumers who are looking for values while on the go. Younger consumers, who tend to be less likely to cut out printed coupons than their parents, have particularly taken to smartphone coupon redemption.” says Alison McCarthy, forecasting analyst at eMarketer.
And to address this booming segment the mobile Loyalty App seems the ideal segment.
Read also: Future of Omni-Channel and How it influences Online Shopping
What is Mobile Loyalty Program?
Mobile Loyalty Program is a marketing channel that deliver to targeted customers directly on their smartphones. The customers will always stay updated about the offers and deals of their favorite brands. There are many Customer Loyalty programs available, and each app represents to match your business or products.
How does this Mobile Loyalty app work?
By providing targeted offers to each customer, this Loyalty App keeps the merchants and the customers engaged at all times. Customers are kept updated about exclusive offers and this will help them take faster buying decisions. Apart from that they also share these offers to their family and friends. This indirectly increases the sales.
Since the Loyalty details and coupons are digital It is not necessary for the customers to carry their loyalty cards in the wallet wherever they go. The Mobile loyalty app acts as the loyalty card, therefore making it simple for the shoppers to avail the offers. Reward points can also be managed and redeemed with the help of this Loyalty App. There are push notifications available for newly created deals & coupons that can help the shopper to identify their offers.
Read also: What’s the difference between Affiliate and Referral Programs?
Does your store have this Mobile Loyalty app?
If the answer is no, then it’s high time to integrate the mobile loyalty app in your store and push notifications to your registered customers on the deals, coupons, and reward points provided. The good news is that the Elite Loyalty App provides an additional feature geographically locating a registered user and push him location specific shopping details and offers. The store owner can set the boundary limit by providing the latitude and longitude for their store branch. This attracts new customers and also retains the existing customers.
Integrate Elite loyalty App to take your business to the next level and increase your store’s profit. Smart merchants will start using the Mobile Loyalty App and find ways to make shopping more exciting and more profitable.