If you want to increase the sales of your business, you should make your customers happy. If you’re not keeping customers happy, then you may lose them to your competitors. 48% of customers who had a negative experience told 10 or more people. If you really want to avoid this situation in your business, you should fulfill your customers basic business needs. Most of the people wish to visit the website or store which is offering a mobile loyalty program for their loyalty. In this article, we are going to see how a Smartphone user can get more benefits through this program.
According to the UK studies, 96% of the British consumer population is a member of at least one loyalty program (The Wise Marketer).
Some of the business owners use loyalty programs in their business to encourage their loyal customers. Through this program, they offer reward points, discounts, deals and gifts to the customers. Customers can receive those offers and points by plastic or punch cards called Loyalty Cards. A loyalty card is a plastic or paper card, visually similar to a credit card, debit card, or digital card that identifies the cardholder as a member in a loyalty program.
According to several reports, many Smartphone users are interested in interacting with loyalty programs via mobile devices.
Most of the customers want to use the loyalty program through their Smartphones. To make these customers happy, the Smartphone loyalty app is developed with great features. You can increase the loyalty of your customers by offering rewards, discounts, and deals through this app. So, you can maintain a friendly and trustworthy relationship with your customers. This is the best way to encourage your customers to do repeat business with you and also purchase more products from your store. That means, it increases customer retention as well as product sales.
According to the research, 47% of consumers wished more retailers offered mobile apps to collect and redeem loyalty points, and 47% would choose to shop at a store that offered mobile loyalty programs.
Read also: Smartphone loyalty application for eCommerce
How does a Mobile Loyalty App Work?
Identify your best customers and allow them to download your loyalty programs through their Smartphone instead of carrying plastic or paper loyalty cards. You can send notification about all deals and offers to your customers through their Smartphone. So you can reach them instantly without spending much time and money. This will rapidly increase the growth of your business and customer services.
“Profit in business comes from repeat customers, customers that boast about your product or service, and that bring friends with them.” – W. Edwards Deming
Enhance your existing customer loyalty and motivate customers to visit your online store repeatedly by using this loyalty program. There are many eCommerce websites and mobile apps that have used the loyalty programs successfully. Offer an excellent and innovative loyalty program for your customers on your eCommerce or mobile commerce sales channels and boost your revenue.